Iconic landmarks all over the world will be going green in honor of Ireland's most recognized holiday - St.Patrick's Day. Buildings such as The Sydney Opera House, The London Eye, The Empire State Building & CN Tower

Tourism Ireland are embarking on a worldwide promotion to spread the word about this magical country and to generate interest in tourism.

There will be many events held promoting Irish Culture such as Irish Music, Dance, food, Literature, Genealogy, Sports and Festivals. These events will be showcased around Railway Stations & popular city centres accross Britian.

Other events will take place all over the Europe. The plan is to use a "Flash Mob" tactic, where entertainers will appear spontaneously to draw more attention from the public.

Events & Activities will also take place in The United States in the lead up to St. Patrick's Day including two major road shows covering Boston, New York, Chicago, Atlanta, Dallas and Houston.

Given that over seventy million people around the world claim links with Ireland - this is a perfect opportunity to showcase Ireland to a worldwide audience.